The effective use of Facebook and Twitter by bar and nightclub management is crucial to insuring your message appears often and is also timely. Getting “liked” and “re-tweeted” are becoming the mainstay of day to day social media marketing, especially in restaurants, bars and nightclubs. There are two articles this week that are worth reading…
This weekly overview is about using simple promotions and adding pay-offs where appropriate as part of your every day nightclub management services. Any venue that is going to be successful in the bar, night club and food and beverage industry requires a steady stream of different happenings. Increased sales include an ongoing calendar of events,…
Over the years and from a night club consultant perspective, if anything the O. J. Simpson trial, 9/11, and shootings by certain High-Profile Sports figures in nightclubs has brought about, is a greater awareness of the legal process and the potential for violent and unpredictable situations. Media broadcasts also fuel the general public’s perception that…
Advice from many a restaurant management consultant would suggest one should write a comprehensive business plan prior to approaching banks, investors and others when trying to raise money. However, sitting down and writing a final draft will require a significant amount of time and effort unless you are hiring a professional to do some or…
Buying a night club from the perspective of nightclub consultants requires a close look at the unique marketing, management and liability issues associated with this kind of business. Unlike other non-hospitality related operations, the success and often failure are tied to events from one or more of these realities when owning and operating an alcohol…
Our focus this week in bar and nightclub management contains excerpts from the 2011 Nightclub and Bar Convention held in Las Vegas back in March. The best ways to stay on top and new trends in beer crafting dominated the industry talks among owners, operators, promoters and suppliers last month. Here are some of those…
The first issue to consider from a night club expert viewpoint is the ratio of sales in terms of tickets or door cover charges, beverage revenues and retail if any. The next crucial areas are costs and expenses, particularly the mix of sales and entertainment. And the last, are the fixed overheads such as rent,…
Back in 1985, little did I know many years later that our business as a hotel asset manager, interim property manager, resort consultant, court appointed receiver, hospitality and restaurant expert witness would last through three major economic recessions including this one. Nor, did I expect to mark our 25th anniversary of Perry Group International during…
A nightclub business plan is important for directing the progress of your business. This is because through it you are in a position to know the places you are going wrong and correct them accordingly. Most of these businesses fail because the owners are not keen on using a business plan and that is where…
Fall sports, in particular the football season, is a time for bar and nightclub management to create new promotions centered around these events to increase sales and customer counts. Here are some ideas from the folks at Nightclub & Bar Magazine that you can easily include in your food and beverage operations: Football IS Back!!!…