This weekly overview is about using simple promotions and adding pay-offs where appropriate as part of your every day nightclub management services. Any venue that is going to be successful in the bar, night club and food and beverage industry requires a steady stream of different happenings. Increased sales include an ongoing calendar of events, whether its bartender contests, specialty drink giveaways or bringing together a favorite charity, celebrity and local patrons to help each other by way of a sweepstakes. Here are a few sources with ideas to consider for your operation: Consider these “Simple 10 Promotions” by this owner operator and include one or more in your nightclub business plan. The key here is simplicity. Make it both easy for your manager and staff to pull off these programs from an operational standpoint as well as keep the program message clear when promoting it to attract more customers. Adding something free or of good value will get your patrons attention, especially if it is tied in with some area celebrity showing up. Events that include a “Promo that Pays” as part of the marketing materials and nightclub management services talked about in this article by a bar expert always draw more attention than just plain advertising without a give-away. In this age of deals, gimmicks and specials to attract new customers to bars and clubs, what innovative program have you seen done or implemented as part of an operation that drew a significant number of people in? At the same time, what was it from a nightclub management services and advertising perspective that made it unique??