The effective use of Facebook and Twitter by bar and nightclub management is crucial to insuring your message appears often and is also timely. Getting “liked” and “re-tweeted” are becoming the mainstay of day to day social media marketing, especially in restaurants, bars and nightclubs. There are two articles this week that are worth reading if you are a nightclub operator, even if these have a restaurant bent. Both will help you improve and rethink how you use this social media in your beverage and entertainment operation. In an article last week in VIBE, David Dronkers asked (and answers) these questions: “If you are like restaurant execs, you want to know: • When should we post? • How often should we post? • What type of content to post? • Should we get outside consultation?” Read more on his six steps for Facebook and what he recommends to bar and nightclub management. Another story that appeared recently in the Wall Street Journal talks about how chefs are using Twitter to interact with customers before, during and after the meal period. One part we find from a nightclub operations expert perspective, and that is parallel to how customers for bars and clubs think similarly, states “Feeling a part of that inner circle is one reason to follow a chef on Twitter. Some foodies simply search for a restaurant or a chef by name to get the latest news and specials before reserving a table.” If you are about to buy a bar, this statement also applies to how people view their favorite watering hole or entertainment hangout. Are you currently using Facebook and Twitter as part of your day to day bar and nightclub management and marketing to communicate with customers? If so, we are looking for other stories on how it has helped your operation and would be happy to share it in a future blog.