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The importance of a hotel resort management company providing social media expertise is just as important as it was when yield management began, now referred to as revenue management, and originated over fifteen years ago. Back then, owners would seek out property managers who understood and could employ effective information systems and controls to maximize room rates while boosting demand and occupancy. Now, revenue management is expected to be one of the many skill sets that hiring a professional hotel management company offers. Social media know how and ability is fast becoming the “yield tool” for marketing and staying in touch with both past and future guests. In fact, the move toward connecting hotels and their customers via Facebook and Twitter has been growing significantly the last twenty four months, despite a severe economic downturn and travel recession. As an example, there is a sample social media policy here if you are evaluating what a potential hotel resort management company does in terms of its programs. There is also this related story that talks about social media as a sales tool for the hospitality and tourism management industry. In addition, please read this article at our blog on Facebook as well. In terms of your hotel or hotel resort management company social media plans, where do you see the next marketing use of Facebook and Twitter that is not being addressed currently? Are there other advertising and promotional activities, such as using Mobile Marketing to get out your instantaneous messaging, that you find are more effective and less costly? Please share your thoughts and ideas with our readers here.
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