Three significant lawsuits in the lodging industry were filed and will no doubt bring about different opinions from each hotel expert witness retained by lawyers on each side to assist them. Below are abstracts from the article at HotelNewsNow.com and some issues to consider on the 1st case: – In this case summary – M Waikiki v. Marriott Hotel Services and Ian Schrager – and concerning the Plaintiff’s dispute about resort property management “The owner of Edition Waikiki claims in a lawsuit that Marriott International and partner Ian Schrager haven’t put enough resources toward the launch of the Edition brand and backed out of promises to help the hotel succeed.” In essence, it is alleged among other things to have not created enough brand market impact. This article synopsis could be interpreted to diminish the long term earnings and returns on investment from a hotel expert witness opinion perspective. – William A. Brewer III, partner at Bickel & Brewer and lead counsel for M Waikiki, said in a statement to HotelNewsNow.com “We believe that promises made in connection with the launch of Edition were broken, leaving our client with significant damages which have been further compounded by Marriott’s inability to effectively manage this property.” In this case, management of hotel marketing is also the promoter of the brand. This can put the operator in a more precarious position since they are being held to a higher standard since their endorsement of the product is now called into question when the results are not evident. Are you an attorney, investor or operator involved in similar litigation? If so, what can you share with our readers that they should be concerned about concerning brand marketing and management and what a hotel expert witness preliminary opinion(s) might be?