The holidays are a perfect time to incorporate what is going on with your green restaurant investment programs and to hype it up in your seasonal ads and promotions. Customers are attracted to green and what affects the environment these days. They also want to dine in restaurants that practice sustainability if they know about it! – However, targeting who the decision maker is, especially for holiday parties and events, is the key to maximizing your marketing return-on-investment. For example, women, whether it is in the office or at home, are often the person who decides where to share the holidays and what restaurants to dine in. – If you are trying to focus your green restaurant investment message according to gender, this survey in Nation’s Restaurant News found that “Women were more likely than men to pay attention to a restaurant’s green and sustainable practices, especially on the menu.” – Is your food and beverage establishment buying fresh garland and pine trees to promote holiday cheer for use in compost later? Or, do you buy foods produced organically and grown locally or make your restaurant decorations, even customer gifts, using “junk” or recycled products? Talk up a green message in banquet and private party packages, seasonal events and holiday specialty menus that is directed to the female gender. Still not sure where to start and need some help? Check out some other energy efficient restaurant ideas here. You can also contact us directly on how to become a sustainable restaurant for the holidays. Or, do you need to decide what impact a green restaurant investment plan has on your foodservice business first? Start small and follow the request below to get a green audit free!