Fashion isn’t the only industry where trends come and go; this happens in restaurants as well. There was a time when the guest experience in dining establishments was simply being served good food and offering great customer service. These days, a restaurant management consultant would consult with restaurants to offer services that go beyond that by offering, for example, free WiFi for guests. This is just one example of a trend in restaurant operations that will likely stay for a long time along with these:
Social Media Integration
Many people now rely on Google to get information and Google, for their part, continue to find ways to present as much detail as possible. Data presented include the address, hours, reviews (if any) and social profiles – just to name a few.
Social media has also become a big part of the restaurant business. A restaurant management consultant would recommend establishments to now have their own Facebook and Twitter pages where they can easily share new menu items, promotions and other related updates. User engagement is a key aspect in customer retention and acquisition and dining establishments can use social media to interact with patrons and prospective customers. Guest participation, through hashtags and such, has become quite popular these days.
Local Produce Support
There is a call to support local growers and several restaurants are heeding this call. Getting produce from local farmers helps restaurants come up with seasonal menu items and also allows for the creation of dishes with distinct flavors. Some restaurants have also gone beyond purchasing local produce to actually growing their own through kitchen gardens, etc.
Healthy Menu Options
More and more people are becoming conscious of what they eat. As such, they try to find healthy options when dining out. What happens when a group wants to have dinner at a particular place but have a healthy eater among them? A restaurant management consultant may offer advice to restaurants here to provide a solution to this problem by offering healthy choices in their menu. For instance, a restaurant can serve smaller portions of a particular menu item. A restaurant could also have a category dedicated to healthy meal options in their menu.
Green Space Appreciation
Rooftop gardens are one of the most common examples of restaurants bringing more green into their space. It not only makes the ambiance better but it’s also helping with the environment, no matter how small. Others have also gone as far as having their own garden! They are then able to take ingredients from there to use in dishes.
Food Truck Extension
Food trucks have been gaining ground in recent years. They are a great alternative for those who don’t have the resources to rent or buy a building space. There is also the added benefit and advantage of being mobile. Existing restaurants can also reach more customers through a food truck.
Adapting is a key factor in the success of any business. This is particularly true in this day and age where everything is connected. Keeping up to date on the trends and applying what is relevant keeps the operation going. A little help from a restaurant management consultant to better understand trends in restaurant operations and how they can be applied to the business helps as well.
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