Today’s hotel property management services must always be in tune to what global changes are impacting travel to the USA such as China. According to different studies, Chinese tourists coming here are growing 15% to 20% per year. In order to increase revenues and market share, marketing plans must factor in this new breed of hospitality consumer that is making their way to a city near you. These two reads on Chinese tourism stats and Hilton’s new program emphasizes it even more: HVS Li Chen states “the U.S. Department of Commerce’s Office of Travel and Tourism Industries, 802,000 mainland Chinese residents visited the U.S. in 2010, a 53% increase over levels in 2009. These visitors collectively spent more than $5 billion (an average of $6,241 per person), a 39% increase over the previous year. Among the top ten U.S. travel destinations, three are in the state of California.” Read more on the most visited cities for hotel property management services planning here. No stranger to Asian visitors in the USA and one of the most prominent brands in mainland China, Hilton’s new program “Huanying, which means “welcome,” offers Chinese travelers authentic amenity and service standards across three signature areas: the arrival; guestroom; and the brand’s Breakfast at Hilton experience.” Hospitality and hotel management executives, who are incorporating similar amenities, can peruse the full story here. Also, read our blog to find other ideas relating to Chinese foodservice management. Are you expanding your hotel property management services to include tailored programs that attract Chinese travelers to your properties? If so, what single one amenity is being offered that is not addressed that is important to visitors from China?
Perry Group
Hotel & Restaurant Experts For The Hospitality Industry
