Customers are the lifeblood of a hotel. Aside from bringing in much-needed cash that keeps the business going, past customers recommend your hotel to their family and friends. This in turn helps your hotel business gain more bookings and revenues. So, if you own or manage a hotel, you need to find ways to grab the attention of your target audience. Not sure where to start? Don’t worry since you can always get the help of hotel consultants.
This consultant will do the following to help you bring more customers to your business and increase your revenues:
Suggest interesting events
Hotel consultants know just how effective events are when it comes to drawing in crowds. So, if you’re not yet harnessing their power, it’s time to organize a few events to generate buzz for your hotel and encourage people to book rooms with you. If you own a beachfront hotel, for example, your consultant will most likely suggest that you organize a beach volleyball competition or a summer music festival by the water.
Evaluate your marketing methods
Most people nowadays do their pre-booking research online, and many even prefer to make reservations through the web. Because of this, you have to ensure that your hotel has a great online presence so your target audience will easily find you. Your consultant will help you do this by assessing the online marketing techniques you’re currently using and finding out if they’re attracting customers to your website or simply wasting your money.
Identify your staff’s learning needs
Sometimes, your staff’s skills and attitude can put off customers and convince them not to come back (or, worse, tell people about the bad experiences they had in your hotel and ruin its reputation). If you suspect that this is the case, hotel consultants can conduct an assessment of your staff.Do they lack proper customer service hospitality, or is it a matter of having a negative personal outlook when dealing with customers? Once the issue has been identified, your consultant can organize seminars, workshops, or training sessions to improve your staff.
Determine how to improve your property
Hotel consultants have a trained eye and can easily identify how your property can be improved. For instance, your consultant might conduct a study and find out that most of your customers are business travelers. They can then suggest that you create a business lounge with free Wi-Fi, printers, and coffee-making facilities. This way, you can give your customers a space where they can comfortably work on their laptops and get a lot of tasks done.
Find ways to make your business more sustainable
Many travelers nowadays are environmentally conscious and want to stay in accommodation that uses sustainable materials and renewable energy sources. If you want to attract this demographic, your consultant can help you take the right steps to make your hotel more environmentally friendly. Taking these steps won’t only help you attract more customers; they’ll also help you enjoy lower utility bills and reduced overall expenses in the long run.
These are just some of the ways hotel consultants can help you attract more customers and increase your revenues. If you’re ready to hire one, contact Perry Group International today. Let us provide you with a skillful and talented consultant who has years of experience in the hospitality industry.
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