If you are in the market to buy a nightclub or start one, do not miss the annual Nightclub and Bar Convention and Trade Show that will be held on March 12-14 at the Las Vegas Convention Center. This is an annual event that provides education, ideas and networking for food and beverage executives and night club owners, operators, managers and advisors. Current owners and managers of nightclubs can also attend the nearby VIBE (Very Important Beverage Executive) conference which is held concurrently with the NCB Show. Both VIBE and NCB shows will feature nightclub consultants, sponsors and other prominent industry operators talking about their many success stories. The NCB Show is a good venue to gain valuable advice if you are in the market to buy a nightclub and here is one excerpt of what to expect: March 13, 2012 – Cashing in on Generation Y: The Millennials Dr. Steven Austin Stovall, Professor, Wilmington College 3:00 – 3:50 PM The “Millennial generation” or sometimes simply called “Gen Y” are those in their early twenties to about 35. They are a demographic with glaring contradictories, such as they value their independence but need frequent affirmation, they want the latest electronic gadgets but are not necessarily tech-savvy, and they read thousands of words a day online but have read very few books. This session provides some insight and suggestions on how to market to this vastly different generation of individuals. No time to attend the NCB Show? Get monthly insight instead from The INNsider here which features articles from our bar and nightclub consultant on planning, marketing and more. Or if you are looking to buy a nightclub now, complete a request for a consultation below. One of our experts will contact you shortly to provide a no cost, confidential and preliminary review.