Hospitality Experts Point to 3 RRRs as Focus for Hotels Now
The current wisdom among hospitality experts suggests that the 3 RRRs (recovery, rates and refurbishing) will dominate lodging industry concerns and its focus in the near term. However, at the core of the last of the 3 RRRs will be the need for a higher return on investment on PIPs (property improvement plans). Otherwise, we…