What to Expect from a Nightclub Consultant

Many owners make the mistake of thinking that all it takes to run a successful nightclub is the ability to throw great parties. Though it is true that passion drives a business forward, relevant experience also counts for a lot. But this doesn’t mean the owners have to close shop because they lack that particular requirement. A nightclub consultant can help provide the knowledge needed to turn a so-so spot into the hottest destination in town. Owners should be able to rely on the consultant they hired to: Identify a unique selling point for the venue A nightclub will fail to leave an impact if it doesn’t have a strong identity within a niche. The consultant should know how to brand a nightclub and present it accordingly. Is it a club where international DJs with mainstream hits play, or is it a club where underground trance music can be enjoyed? Is it more of a watering hole or a dance place? The consultant must have answers to these questions and more. Shave down the menu People get overwhelmed when presented with too many options, so a nightclub’s menu should offer enough variety, but not to the point of causing confusion. The nightclub consultant must strike that delicate balance regardless of pressure from customers to add certain items. After all, a focused menu needs fewer inventory items and less equipment to produce, resulting in lower overhead costs. Know what pricing works best A common strategy inexperienced owners take is to drive down prices in an effort to attract customers. But this practice isn’t necessarily an advisable one because not only does it cut profits; it also affects everything else, such as the image projected by the nightclub, the perceived value people have for it, and the quality of customers it draws. The consultant should recognize the price range that matches the status of the nightclub. An experienced nightclub consultant will give recommendations tailored to the owner and the club itself, so owners should take time to sit down and discuss their businesses with the consultants they hired.