We routinely read commentary from fellow restaurant consultants that could also benefit foodservice owners and their food and beverage managers. Here are three abstracts along with links to these articles on loyalty (i.e. VIP) programs, tips to improve online marketing and how serving (i.e. waitressing) helps a career: The VIP Treatment – “With these simple tips, a VIP program is an easy way to create a clientele that looks at your bar or club as the place to be almost every night. If you implement these ideas, you’ll certainly see the rewards.” Your on-site restaurant manager can read more on building loyalty programs here… How to integrate your online marketing campaigns – “Walk before you run. It takes time to build brand awareness and convince customers to buy so invest in your audience and take time to build relationships. Tactics should be integrated with the goals of purchase (or a visit to your restaurant), e-mail acquisition, awareness and engagement.” More of the 3 steps from these restaurant consultants can be seen here… All I really need to know… I learned waitressing – “Nothing prepared me for work life, nay, life in general, as much as one job I had off and on for 10 years — a waitress.” Many a restaurant advisor can relate to wisdom and advice in this article on food serving careers. Are there other newsworthy articles from restaurant consultants you would like to share? What about links to our food service blogs that others in the hospitality industry will find of interest? Please post those abstracts, articles and links here and we will publish it for our readers.
