A restaurant business plan that can find money and use the latest technology to boost income is well on its way to becoming a successful venture. However, the use of technology, specifically social media like Twitter, is not just a novelty but a proven source of funding as talked about in the following article excerpts: Tweeting for Investors “This approach has worked wonders for Naked Pizza, an all-natural restaurant chain that began using the social-media service five years ago. The New Orleans company says it has gotten about 8,000 investment inquiries in the past year and a half thanks to its online presence. Investors see the tweets—either on Twitter itself or another site that mentions the notes—and then get in touch. About a quarter of the leads “have resulted in some form of investment,” says Mr. Vitrano.” Here is full WSJ article to use this idea for your restaurant business plan. Of course, let’s not forget about boosting income too with the latest technology as part of your planning. Read more how QR codes are doing just that in these excerpts: QR Codes Raise the Bar “Unlike conventional bar codes, a QR code stores information vertically and horizontally, and when a smartphone camera captures its likeness, special software displays on that phone additional information or links the user to a website with data or special offers. Irvine, Calif.-based Taco Bell is currently using such codes to promote its Big Box Remixed meal bundle, and 23-unit fast-casual Boudin Bakery of San Francisco incorporated QR codes into a recent a Facebook coupon so smartphone users could quickly access an online store-locator tool.” Read more on incorporating this new technology in your restaurant startup. Note: You can also consult our bookstore to get other tips on how to manage a restaurant and increase its income. Are you a new owner or have a new concept and are trying to get investors for your restaurant business plan? What technology have you employed, such as social media, to attract initial seed money and capital? Has it been successful or not and why not?
