This is the season – football season that is – where you do not have to hire a restaurant bar consultant to run profitable promotions. Take a look at some ideas from Nightclub & Bar Magazine and what these successful chain operators are doing: “Savvy operators planned alternatives, such as Buffalo Wild Wings, whose management team created the “Save Our Season” Facebook campaign, awarding six free chicken wings to every user who signed the petition, while others, such as the programming team at NTN Buzztime, developed The Season, a trivia game that has players competing as their favorite NFL teams throughout the season.” “This year, Phillips-Luther explains Fox and Hound is paying close attention to commissioners who create leagues of six or more. The incentive involves a weekly newsletter highlighting player injuries, as well as game-day clips or sports blurbs. Additionally, each league commissioner receives a gift card that that is loaded with $25 at the first of the month from September through December.” “McNeil also pays close attention to college football. Every Saturday, Hooters features spokesperson and college football analyst Lee Corso, as well as a special wing offer: Buy 10 wings get 10 free. This is followed by Hooters’ Bowl season program, during which guests enter a sweepstakes for a chance to go to the NCAA college football Bowl Championship Series (BCS) game in New Orleans; Hooters offers a Super Bowl TV giveaway, as well.” You and your restaurant bar consultant can read the full story here. At the same time, if your food and beverage operation has a live entertainment venue, here are some ideas how to “get it right or hire right when it comes to talent bookings” from this night club management specialist. Also, take a look at some prior newsletters from our restaurant consulting firm on other ways to improve your bar, foodservice and nightclub promotions. Are you an owner or operator with football promo ideas to share with this restaurant bar consultant? If so, please post it here along with some links to your web site so our readers can see your success too.
