Restaurant advisors recommend treating your online reputation as a never ending story. Review sites such as Yelp can also provide powerful marketing solutions if you know how to keep up with your customers input and comments. One online company for marketing and reservations for restaurants suggests taking some ideas from a popular movie story line: “There is more to “The NeverEnding Story” than a cheesy movie score and wacky ’80s hairdos. We can take a few cues on the importance of managing your online reputation from this classic fantasy story. With online-review sites and social media being an ever more important source of customer inspiration and advice — and some now even saying it is surpassing search — the nitty-gritty on any product or restaurant is only a tap away on a smartphone.” Read more about the “5 Tips” these restaurant advisors recommend for an effective online story. On the subject of online reviews, the manager of local business outreach for Yelp offers this tip on how to take advantage of their services to revive failing restaurants: “Yelp provides a free suite of tools – biz.yelp.com – which let business owners have more of a voice and personality on the site. They can use biz.yelp.com to publicly and privately respond to reviews and provide information about themselves and their business including specialties, photos and opening hours.” More ideas and tips for your restaurant bar business plan are also available in The INNsider here. Be sure to subscribe to our newsletter now. Or, if you have a particular problem that may require assistance from one of our restaurant advisors, please complete a no-cost request for consultation below. One of our experts will contact you directly to discuss a possible solution.
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