Here is this week’s nightclub consultant overview of what is going on in the bar, night club and food and beverage industry. This recap covers the importance of both online and mobile sales and marketing programs. If you don’t promote your drink specials, events and marketing calendars using Twitter, Mobile Phone Applications, Facebook, E-mail and Blogs in conjunction with one another, you’re probably missing a lot of consistent, free exposure. Here’s why and two sources for ideas to incorporate into your operation: · Bar and Nightclub patrons often frequent several different venues in one week or a day. Often, these customers need to be engaged on a weekly and daily basis depending on your city, competition density and market share. If you have live music, disc jockey and dancing venues, it’s even more important to keep them apprised on the who, what, where and when of your operation. Tap into these “Social Marketing Trends” by this nightclub expert and include some and more in your restaurant bar business plan. · Getting your Tweets, E-mails and Blog updates out is no longer something that can wait in the constantly moving mobile marketplace. Get on board with “Mobile Marketing” says this nightclub consultant to reach your clientele instantly. Whether it’s that drink specialty, who’s the guest DJ or what the entertainment line is, reaching them via their smart phone, iPad and RSS feeds will create immediate interest and increased sales. Are you using some of these up and coming websites, such as Foursquare andGroupon, to promote and advertise your business? What from a nightclub consultant perspective has been the return on investment if you can quantify it for our readers??
