Millennials are a driving force in the hospitality industry. As a result, businesses cater to their needs in order to survive. The members of this generation want to be social. They want connections and they need to be personally engaged. So how can nightclubs, which are seeing a decline in recent years, provide an answer to that? Nightclub industry trends point toward new technology.
There is no denying that technology is changing service. In the past, businesses used to leverage technology in order to meet their needs. Now, they are changing their process based on consumer technology needs.
Millennials are notorious for wanting friction-less service. That comes as no surprise as the rise of smartphones and improvements in technology have allowed some services to be faster. Paying bills and buying things can now be done online.
Nightclubs haven’t exactly been catering to the need of millennials for contactless service. However, there are a few that are using technology to their advantage. Hakkasan Nightclub uses an automated queuing service as long lines are a major complaint of the millennial generation.
Other than contact-less service, what are the other nightclub industry trends that cater to the millennial mindset?
Millennials are also interested in sharing their experiences through social media. This phenomenon can be catered to as well. This is a group that loves to share their experiences and why would they do that if every bar within a five mile radius are just the same dark places?
Furthermore, not every millennial goes to a bar solely to get drunk. They are looking for establishments that offer more than that as evidenced by the presence of games in many of the bars that millennials now frequent.
In conclusion, millennials are becoming a driving change in the nightclub industry and answering those demands is going to be key in assuaging the current decline.
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