Every nightclub operations expert knows that the secret to success in the night club business can evolve around promotions and hype. Finding and using a good promoter will add to venue marketing effectiveness. While having the right lighting will create the pizzazz, mood and hype, along with the music and entertainment, to insure the promotion is fun and self sustaining. Here are some ideas and excerpts from Nightclub & Bar Magazine on both: Promoting Done Right “Promoters can be our best friends, but at times, a bit of an annoyance as well. But even if you can’t stand what they do, they’re an essential part of any nightlife business; the problem is, some do it much better than others. If you’re thinking of opening a club, you stand no chance without the help of promoters.” Read more on what makes this promoter’s approach the likely choice of a nightclub operations expert. All About Layers of Lighting “But it’s more than the lighting that makes a club’s visual components truly come alive. The thing with lighting in a club — or any music-based environment — is that you’re telling a story.” Owners and night club management can check out the rest of the how to properly layer your lighting here. Want other resources to make your bar and club business a success? Subscribe to and follow our monthly newsletter or check out our bookstore publications on nightclub business planning here. Or, if you own and operate a bar or night club and have some proven success stories as a nightclub operations expert, please post it below. We are always looking for innovative approaches and technologies to share with our readers.