Every nightclub business plan should not forget to include promos for both the Holidays at December end and the lull in January that starts in the New Year. New Years Eve parties are often a source of an entire month’s revenues for many bars and night clubs. Industry parties for many hospitality and food and beverage staff employed by these same operations are typically held after the 1st of the year as well. Both spell opportunity for your sales and marketing plan. Here are a few programs courtesy of Nightclub & Bar Magazine that can be stirred into your cocktail and drink promotion ideas. One that could fit well into a nightclub business plan for a neighborhood pub suggests: “At the Wrecking Bar Brewpub in Atlanta, New Year’s Eve isn’t about Champagne; it’s about the beer. The festivities begin at noon on Dec. 31, at which time guests can enjoy a festive meal from the pub’s regular menu, which highlights homemade brews, as well as specials, such as the Stout Pearls.” Then again, January can be another opportunity for people in the industry, such as other bars’ and clubs’ employee holiday parties that are often held after December. Here’s a tip from this nightclub consultant on what could be a popular day in the middle of the month to stage such an event: “Because Hot Toddy Day falls on Jan. 11, Yarbrough suggests a Hot Toddies and Teddies promotion, in which guests will drink hot drinks while wearing lounge wear. Operators can work with local retail stores to hold a lingerie fashion show, as well. Additionally, partnering with beer and alcohol suppliers is an “inexpensive yet creative way to draw in new business,” Yarbrough says.” Need other tips and ideas? Check our prior newsletters for bar and nightclub management services marketing programs and more. Or, submit a request below. And, we will send you a complimentary nightclub business plan sampling of several great promotions to include for the upcoming New Year.
