Tips from a Nightclub Security Expert on Bar Patron Safety
The four key areas to saving a failing foodservice operation that a restaurant turnaround consultant will typically focus on are marketing, money, manpower and management. In any revival or repositioning of a once thriving restaurant, minding the MMMMs is a critical strategy and starts with the most important one: Marketing Restaurant Table SettingWhen customer counts are down, your vendors have your restaurant on a cash-and-carry basis and meeting the next employee payroll is a daily priority, innovative and low cost promotion techniques are needed over more expensive marketing programs, such as print advertising, two-for-one coupons and pay-per-click (PPC) ads. Fortunately, an existing company website and e-mail databases, either inhouse or purchased from a list provider, provide some no-to-low cost alternatives that can be more effective. These no-to-low cost alternatives might include interfacing a blog with Facebook and Twitter where several posts are published weekly about certain promotions and sending out email blasts to existing and potential customers on predefined days that create a call-to-action to visit your restaurant. Adding a personal touch from a restaurant turnaround consultant perspective, which will only cost a manager or owner his or her time, also includes taking those preprinted specials and promotions and visiting your neighbors businesses and announcing it yourself. People always gravitate to where they have met the manager or owner personally. In this Internet age, it is easy to forget that a restaurant is all about providing a certain hospitality to encourage people to dine and wine and have a social experience. Of course, every restaurant turnaround consultant will tell an owner or manager that the success or failure any marketing program depends on being consistent week in and week out. Next, is the second most important M…
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