Generating new business in an innovative way through texting is a solid idea when you buy a nightclub and want to add another marketing channel. Equally important is controlling wine pours that notoriously fluctuate more than mixed drinks and draft beer. Check out these ideas for your bar and club investment to promote sales and cut costs: Social Events and Text Chat Tap into one night club management idea according to the article -Social Standards by Alissa Ponchione… This far into the social-media age, your bar or club should have a team driving its presence on Facebook and Twitter, keeping up with Yelp reviews and even exploring social-media sites, such as Foursquare. Even with all of that going on, you need to be seeking out what’s next on the social-media spectrum. For one savvy operator, that means tapping into developing marketing opportunities and getting in on the ground floor…MeepMe makes social marketing truly social because it incorporates interactive technology and real human interaction — it’s SMS-fueled speed dating — within the four walls of a venue.” Simple Wine Gauge Control When you buy a nightclub and talked about in this article at Nightclub & Bar Magazine… ”The new Pour ‘N Save Wine Gauge helps wine serving establishments stop costly over and under pours. The Pour ‘N Save Wine Gauge is adjustable to accommodate a wide range of stemware sizes and holds up to three-stemmed wine glasses. Using the Pour ‘N Save, your staff will easily measure a precise serving every time.” Are you using some sort of text marketing and wine control gauge in your food and beverage operation? If so, what can you share with someone who may buy a nightclub and how it would help their future business.