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Recent reports by analysts we follow as hotel investment advisors continue to be positive for both domestic and international hotel markets going forward. Overall statistics for hotel occupancies and average room rates, at least in major cities, remains positive for this year and next. In the “USA” and according to the folks at PKF Hospitality Research and STR, year over year statistics are generally up. Here is a summary of the most recent state of the industry and hotel trends: “Hotel Occupancy in 2012 is projected to be up approximately 1%;” “Average Daily Rate (ADR) is projected to be up 6%;” “Corporate Profits for hotels remain positive and signaling that hotel valuations will not diminish.” In terms of “global expectations” for investors and hotel investment advisors and according to the World Travel & Tourism Council: “The global travel and tourism industry is projected to grow 2.8% during 2012;” “The lodging industry will represent 9% of global GDP and more than the automobile industry at 8%.” Separately and in conjunction with our hotel expert estimates, lodging industry executives and their hotel management advisor should follow this recent story in the New York Times on “Selling America Abroad.” In it, the chief executive for Brand USA reports its travel promotion and marketing campaign will target Japan, Great Britain and Canada. Later, the same promotion will target other parts of Europe, China and Brazil. All in all from a hotel investment advisors perspective, RevPar looks to be on a rebound in 2012 and going forward. Given that hotel profits are also expected to be up accordingly, hotel cap rates should remain stable and begin to decline. Translation: now is the time to buy or invest in hotels.
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