Hotel consulting services group expects budgets in 2012 to exceed those same projections and performance in 2010 and 2011. Both higher revenues and profits will contribute to the resulting increased hotel operating incomes going forward. According to Colliers PKF Hospitality Research in these article excerpts: – “While the 2010 budgets for U.S. hotels did project a rise in revenue, the magnitude and composition of the revenue growth were a surprise. U.S. hotel budgets for 2010 severely underestimated the occupancy and revenue growth properties would enjoy, but overestimated the ability of management to implement price increases.” – “Through the first half of 2011, lodging demand continued to rise, occupancy was up, and room rates began to increase. However, concerns over oil prices, the housing market, and the overall economy persist. These factors combine to make hotel managers cautiously optimistic as they prepare their budgets for 2012.” Read the full story and this hotel consulting services group projections. On a separate note from the AH&LA Smart Brief, it shows that lodging findamentals are growing in tersm of occpuancy and average daily rate. Still, this hospitality expert warns that caution still abounds for investors and hotel asset management specialists in the full story. What other hotel consulting services forecasts does your investment and management firm follow? Do their projections parallel the above estimates or paint a different picture? Please share your comments for our readers.
