Skip to content
  • (800) 580-3950
  • Request a Consultation
Top Menu
Perry Group
Hotel & Restaurant Experts For The Hospitality Industry
Perry GroupPerry Group
  • Home
  • About
    • Bios
    • Contact
  • Services
    • Hospitality Management
    • Hotel Restaurant Nightclub Consulting
    • Hospitality Dispute Solutions
  • Clients
  • Media
    • Articles
    • Presentations
    • Press
  • Investors
  • Blog
Search:
  • Home
  • About
    • Bios
    • Contact
  • Services
    • Hospitality Management
    • Hotel Restaurant Nightclub Consulting
    • Hospitality Dispute Solutions
  • Clients
  • Media
    • Articles
    • Presentations
    • Press
  • Investors
  • Blog

Hotel Advisor Talk on Facebook Effectiveness and Revenue Management

As we approach the end of this year, our hotel advisor talk focuses first on whether Facebook has truly delivered on what many hoteliers expected given all of the hype predicted earlier. The second is how the role of the Revenue Manager, who is not associated with a brand or franchise, is evolving and adapting to the production of independent hotel bookings. According to this recent article in HotelNewsNow.com, Facebook is not meeting its expectations based on others industry prognosis. It will also become a less relevant source, even though all of the major chains are focusing on it, as more dominant platforms such as Twitter and Google+ take the lead. One concern from this hotel advisor states: “Facebook growth has stalled, while Twitter has experienced more growth in the last nine months than in their past five years. The fact that Facebook has likely jumped the shark has constantly been a user level conversation, and it’s likely that the corporate and marketing worlds, who are so heavily invested in it, will be the last to recognize,” according to Michael Hraba, project manager and communications for Waterford Hotels & Inns and owner of San Francisco-based Hraba Hospitality Consulting. On the areas of where a hotel resort management company and its revenue manager for an independent lodging property should focus, there are “three key sources” of business according to this article: 1. Data on the GDS must be complete and accurate; 2. Independent hotel websites should highlight a property’s best assets; and 3. The market manager is truly the key to capturing OTA business. In addition, hospitality management for an independent property should not overlook the most prominent social media sources for business as referenced earlier from a hotel advisor perspective.

Category: Experts in Hotels and Restaurants BlogBy G4DeveloperJanuary 29, 2015
Tags:  hotel consulting hotel marketinghotel asset management
Share this post
Share on FacebookShare on Facebook Share on XShare on X Pin itShare on Pinterest Share on LinkedInShare on LinkedIn

Author: G4Developer

Post navigation

PreviousPrevious post:Restaurant Advisor Says These Menus Not About Health or DietNextNext post:3 Realities that Nightclub Consultants Evaluate When Buying a Club

Related posts

nightclub security expert
Tips from a Nightclub Security Expert on Bar Patron Safety
December 15, 2019
interim hotel manager
When You Should Use an Interim Hotel Manager
November 15, 2019
hotel interim manager
Why a Hotel Interim Manager Does Not Always Make Sense
October 15, 2019
hotel security expert
Hotel Security Expert Tips to Manage Security for Female Travelers
September 15, 2019
restaurant turnaround consultant
Choosing a Court-Appointed Receiver or Restaurant Turnaround Consultant
August 15, 2019
shutterstock_785814277
Case Studies in Using a Restaurant Receiver for Resolving Disputes
July 15, 2019
About Us
Perry Group International is a consortium of hospitality management services and seasoned hospitality consultants with significant operations, marketing and financial experience. Our clients include both nationwide and international assignments.
Recent News
  • Tips from a Nightclub Security Expert on Bar Patron Safety
    December 15, 2019
  • When You Should Use an Interim Hotel Manager
    November 15, 2019
Press
With Industry in "Free Fall," How do Restaurants Survive the Winter?
Perry Group Forms Alliance to Provide One-Stop-Shop for Hotel Receiverships
Food&Wine - Restaurant Burglaries Are on the Rise Despite an Overall Drop in Crime
Restaurant Business - On Top of Everything, Restaurants Are Becoming Burglary Targets
San Francisco Business Times - Dine-In Restaurants Pivot Amid Pandemic to Takeout, Delivery - Even Retail
Indiana Minority Business Magazine - Keeping a locally owned restaurant alive — and thriving
Small Business Trends - The A-Z of Writing a Restaurant Business Plan
Today's Hotelier - Connecting with Young and Old
Follow Me
[timeline username="HotelRestExpert" height="700"]
Follow Us

Request a Consultation

(800) 580-3950

dpg@perrygroup.com

San Francisco

201 Mission Street, Suite 1200
San Francisco, CA 94105
(415) 434-0135

Los Angeles

445 S. Figueroa Street, Suite 3100
Los Angeles, CA 90071
(213) 266-7691

San Diego

3111 Camino Del Rio North, Suite 400
San Diego, CA 92108
(619) 296-4278

© 2024 All rights reserved. Design by G4 Design House.
Disclaimer