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Recent stories we follow as part of our hospitality consulting focused on pricing and RevPar. This is a subject on the mind of most who expect rate to be the eventual solution to a return in economic growth. Still, the overall sentiment is that room rates will not rise that quickly yet demand will. Interim Hotel ManagementThere is also a disparity between what segments of the lodging and hotel industry will benefit at least in the near term. Here are parts of that commentary and our take on it: – In HotelNewsNow.com it was reported that “Clearly, everything hasn’t come up roses yet, and hoteliers in many markets still are plagued by plummeting average daily rates and stagnant demand. But just how long do they have to go before they can start pushing rates?” If you are a hospitality asset manager looking to take advantage of the uptick in occupancy and push rate increases, read the rest of this article to see what other experts think. – A good indicator of pricing from the leisure segment of the hospitality industry is reflected in the performance at Walt Disney Resorts. The parent company acknowledged that the recovery in terms of prices has not been realized yet and its earnings are a related indicator from a hospitality consulting perspective. – According to the recent PKF forecast, RevPar is projected to increase over 7% in 2011. If you are a hotel turnaround expert this bodes well for repositioning and disposition of lodging property. If rates are on the rise, where do you as an owner, operator or investor see it happening from a hospitality consulting standpoint? Equally important, are you expecting your RevPar to grow or will occupancy be affected which may not translate into any more revenue per available room??
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