Part of successful bar and entertainment venues says this night club consultant includes making the day before a holiday, which is often a dead time, pop with excitement. Black Wednesday, the day before Thanksgiving and aptly named like the Friday shopping day afterwards, is the new kid on the block for promotion ideas. Think pub crawls and reunions of patrons returning home and to their favorite bars and nightclubs as part of your Thanksgiving Eve planning. Here are some excerpts and examples in this week’s Bar and Nightclub Magazine that are worth a look: • On the pub crawl side – “Mark Domitrovich, co-founder of Pioneer Tavern Group, which owns Lottie’s Pub, The Pony and Frontier, all in Chicago, he decided that Thanksgiving Eve was the perfect time to attract new crowds to his establishments, which is why he’s hosting the Black Out Black Wednesday Trolley Crawl. Check out what he is doing and more from a night club consultant perspective. • Then again, don’t forget returning patrons on Black Wednesday, according to Alissa Ponchione – “it is a large reunion date for patrons, and as an owner, you should go after these groups. Take advantage of people coming back in town by targeting alumni groups.” Read these tips for your nightclub business planning. How about your bar and club? Does the food and beverage management marketing program include a Black Wednesday event? If so, please share it here with our readers and this night club consultant here. Any links to your web sites and promotions are also appropriate.
