A failing restaurant causes a lot of frustration to the owner. Are you running a restaurant or bar and it seems no matter what you do you just cannot seem to rake in more customers? Chances are the only customers you have are the loyal few who have been with you from the very beginning, but you know in order to survive in this economy you need much more than that! You have tried all you know to do but you are barely breaking even. Is it time to call it quits? Well, probably not. Nor, does it necessarily mean there is no business out there for a failing restaurant. You might think you are doing all you can to make your restaurant/bar successful, but if you are guilty of any of the following common mistakes, then you will not have much luck. Understanding these key reasons behind how to save a failing restaurant and bar should give you a clue of how to get business booming on your own. 1. No hook or special draw You might be doing all the “right things”; keeping your restaurant immaculately clean, serving a good meal every lunch time, keeping the prices of the drinks served in your bar reasonable, but you still aren’t making any progress. That is probably because doing all the right things is simply not enough! You are much too ordinary. Every other bar/restaurant is meeting the minimum threshold of doing all the right things and that means if you want to rake in more business, you have got to do something extraordinary. Give your restaurant or bar a hook or special draw that will keep your customers excited and have them coming back again and again. This could be as simple as introducing hot wings to be served with drinks at your bar, or a surprise desert with every meal in your restaurant. This will generate a buzz around your business, which is exactly what you want. 2. Too boring, few changes Even if you do manage to give your restaurant/bar a hook, you will soon realize that this gets old. The secret to surviving in business is the ability to redefine your restaurant/bar frequently. Human beings tend to become very easily bored, and you do not want them getting bored with your business! Introduce some simple changes frequently such as remodeling the premises or adding a new meal on the menu and your customers will always be excited to come again and again. 3. Only employees make money You might be wondering, “well who else should?!” That’s an easy question to answer, investors of course! Allowing investors to channel funds into your business and make a profit out of it is not only good for them; it is good for you and your business! Investors will increase exponentially the amount of funds you have at your disposal for your restaurant bar business plan to take your business to the next level. 4. Little or inconsistent marketing To stay ahead, you cannot afford to do only a single marketing campaign occasionally. You need to make your restaurant or bar a brand that people can easily identify with, and this can only be done by consistent marketing to make it easily recognizable. Many restaurants and bars are underperforming because their owners are just not reaching out to potential customers enough. 5. Behind the curve Technology is taking over the business world and many restaurants and bars are not performing as they should because their owners simply fail to recognize that. Bars or restaurants which refuse to take credit cards for instance might quickly be overtaken by their competitors who do. It is necessary to keep up with the current trends in your bar/restaurant if you want to maintain a competitive edge. An underperforming restaurant and bar is not an indication that you are in the wrong business. Follow these tips to save your failing restaurant and make money – not mediocrity.