Skip to content
  • (800) 580-3950
  • Request a Consultation
Top Menu
Perry GroupPerry Group
Perry Group
Hotel & Restaurant Experts For The Hospitality Industry
  • Home
  • About
    • Bios
    • Contact
  • Services
    • Hospitality Management
    • Hotel Restaurant Nightclub Consulting
    • Hospitality Dispute Solutions
  • Clients
  • Media
    • Articles
    • Presentations
    • Press
  • Investors
  • Blog
 
  • Home
  • About
    • Bios
    • Contact
  • Services
    • Hospitality Management
    • Hotel Restaurant Nightclub Consulting
    • Hospitality Dispute Solutions
  • Clients
  • Media
    • Articles
    • Presentations
    • Press
  • Investors
  • Blog

4 Nightclub Trends That Are Worth Exploring

August 29, 2017Experts in Hotels and Restaurants BlogBy PGAuthor
nightclub trends

If you own a nightclub or you’re planning to start or buy one, you have to find ways to make your business stand out from the crowd. There are lots of strategies to explore but, to save time and money, you’ll want to take a look at the nightclub trends that are already working for other businesses. Here are some of the trends you’ll want to explore:

 

Playing out-of-the-box music

Blasting out EDM music created by a skillful DJ is still important in developing a lively atmosphere and attracting customers. But don’t just stop there; instead, look for other ways to provide fun and exciting music with a twist.

 

Consider interspersing modern mixes with those that were made in the 1980s and 1990s. (Jim Hopkins, a San Francisco DJ, is archiving disco music from those decades, turning them from analog to digital and uploading them to his website.) This will help you attract both millennials and the older crowd. If you have the budget, ask the best DJs in your area if they can work as a tag team instead of working solo. You’ll be surprised at the creative tunes they’ll come up with!

 

Serving classic cocktails

Most bartenders agree that classic drinks are making a comeback. But don’t just simply serve tried-and-tested options; take note that customers nowadays want their cocktails to be made of the finest ingredients, including high-quality spirits and natural sweeteners. Train your bartenders to ensure they know how to prepare these drinks.

 

Implementing a unique venue design

Building a successful nightclub isn’t just about providing the right type of drinks and music; it’s also about creating the right atmosphere. This, in turn, starts with the design of your premises. If your club looks just like any other club, nightclub trends point to doing some redesigns and give the space a unique look and feel.

 

Creating a sense of exclusivity

Most people nowadays don’t just go to any nightclub; they’re looking for places that are hard to get into and will make them feel special when they walk through the doors. You can cater to this clientele by developing a sense of urgency and exclusivity. Implement a strict dress code and require patrons to wear their best outfits, and pre-sell event tickets to let them know that supplies are limited.

 

If you have a small group of loyal clubgoers, ask when their birthdays are and turn these days into special events for your nightclub. This helps increase customer loyalty while leaving non-regular guests scrambling to get into the “royal list”.

 

Giving personalized service

No one wants to be treated like a number. So, to boost your nightclub’s attendance, invest in technologies and techniques that will help you provide personalized services to each customer. Calling them by name and remembering their favorite drinks will go a long way to make them loyal to your nightclub.

 

These are just some of the most effective nightclub trends that you’ll want to explore. If you need more advice, get in touch with Perry Group. Our experienced hospitality experts have the skills and knowledge to help you create a more successful nightclub business.

 

Contact us Today at: (800) 580-3950; Continue Viewing Our Website

nightclub expertnightclub managementnightclub trends
Share this post
FacebookTwitterGoogle+PinterestLinkedIn
About the author

PGAuthor

Related posts
nightclub security expert
Tips from a Nightclub Security Expert on Bar Patron Safety
December 15, 2019
interim hotel manager
When You Should Use an Interim Hotel Manager
November 15, 2019
hotel interim manager
Why a Hotel Interim Manager Does Not Always Make Sense
October 15, 2019
hotel security expert
Hotel Security Expert Tips to Manage Security for Female Travelers
September 15, 2019
restaurant turnaround consultant
Choosing a Court-Appointed Receiver or Restaurant Turnaround Consultant
August 15, 2019
shutterstock_785814277
Case Studies in Using a Restaurant Receiver for Resolving Disputes
July 15, 2019
Recent News
  • nightclub security expert
    Tips from a Nightclub Security Expert on Bar Patron Safety
    December 15, 2019
  • interim hotel manager
    When You Should Use an Interim Hotel Manager
    November 15, 2019
  • hotel interim manager
    Why a Hotel Interim Manager Does Not Always Make Sense
    October 15, 2019
  • hotel security expert
    Hotel Security Expert Tips to Manage Security for Female Travelers
    September 15, 2019
  • restaurant turnaround consultant
    Choosing a Court-Appointed Receiver or Restaurant Turnaround Consultant
    August 15, 2019
  • shutterstock_785814277
    Case Studies in Using a Restaurant Receiver for Resolving Disputes
    July 15, 2019
Archives
About Us
Perry Group International is a consortium of hospitality management services and seasoned hospitality consultants with significant operations, marketing and financial experience. Our clients include both nationwide and international assignments.
Recent News
  • Tips from a Nightclub Security Expert on Bar Patron Safety
    December 15, 2019
  • When You Should Use an Interim Hotel Manager
    November 15, 2019
Press
With Industry in "Free Fall," How do Restaurants Survive the Winter?
Perry Group Forms Alliance to Provide One-Stop-Shop for Hotel Receiverships
Food&Wine - Restaurant Burglaries Are on the Rise Despite an Overall Drop in Crime
Restaurant Business - On Top of Everything, Restaurants Are Becoming Burglary Targets
San Francisco Business Times - Dine-In Restaurants Pivot Amid Pandemic to Takeout, Delivery - Even Retail
Indiana Minority Business Magazine - Keeping a locally owned restaurant alive — and thriving
Small Business Trends - The A-Z of Writing a Restaurant Business Plan
Today's Hotelier - Connecting with Young and Old
Follow Me
Tweets by HotelRestExpert
Follow Us

Request a Consultation

(800) 580-3950

dpg@perrygroup.com

San Francisco

201 Mission Street, Suite 1200
San Francisco, CA 94105
(415) 434-0135

Los Angeles

445 S. Figueroa Street, Suite 3100
Los Angeles, CA 90071
(213) 266-7691

San Diego

3111 Camino Del Rio North, Suite 400
San Diego, CA 92108
(619) 296-4278

© 2021 All rights reserved. Design by G4 Design House.
Disclaimer