If you own a nightclub or you’re planning to start or buy one, you have to find ways to make your business stand out from the crowd. There are lots of strategies to explore but, to save time and money, you’ll want to take a look at the nightclub trends that are already working for other businesses. Here are some of the trends you’ll want to explore:
Playing out-of-the-box music
Blasting out EDM music created by a skillful DJ is still important in developing a lively atmosphere and attracting customers. But don’t just stop there; instead, look for other ways to provide fun and exciting music with a twist.
Consider interspersing modern mixes with those that were made in the 1980s and 1990s. (Jim Hopkins, a San Francisco DJ, is archiving disco music from those decades, turning them from analog to digital and uploading them to his website.) This will help you attract both millennials and the older crowd. If you have the budget, ask the best DJs in your area if they can work as a tag team instead of working solo. You’ll be surprised at the creative tunes they’ll come up with!
Serving classic cocktails
Most bartenders agree that classic drinks are making a comeback. But don’t just simply serve tried-and-tested options; take note that customers nowadays want their cocktails to be made of the finest ingredients, including high-quality spirits and natural sweeteners. Train your bartenders to ensure they know how to prepare these drinks.
Implementing a unique venue design
Building a successful nightclub isn’t just about providing the right type of drinks and music; it’s also about creating the right atmosphere. This, in turn, starts with the design of your premises. If your club looks just like any other club, nightclub trends point to doing some redesigns and give the space a unique look and feel.
Creating a sense of exclusivity
Most people nowadays don’t just go to any nightclub; they’re looking for places that are hard to get into and will make them feel special when they walk through the doors. You can cater to this clientele by developing a sense of urgency and exclusivity. Implement a strict dress code and require patrons to wear their best outfits, and pre-sell event tickets to let them know that supplies are limited.
If you have a small group of loyal clubgoers, ask when their birthdays are and turn these days into special events for your nightclub. This helps increase customer loyalty while leaving non-regular guests scrambling to get into the “royal list”.
Giving personalized service
No one wants to be treated like a number. So, to boost your nightclub’s attendance, invest in technologies and techniques that will help you provide personalized services to each customer. Calling them by name and remembering their favorite drinks will go a long way to make them loyal to your nightclub.
These are just some of the most effective nightclub trends that you’ll want to explore. If you need more advice, get in touch with Perry Group. Our experienced hospitality experts have the skills and knowledge to help you create a more successful nightclub business.
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