Just announced this month, night club management along with its beverage suppliers and distributors will have more information technology available to monitor and track adult beverage sales, thanks to Technomic*. The food and beverage research and consulting firm announced a new line to its databases that will be created for the hospitality, foodservice and nightclub industries.
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Watching news about other nightclub management operators can provide fresh ideas and tips on what you can do, both to last and attract new customers. This update highlights one night club who has managed to last 9 years – many barely get past 1 or 2. There is also an opportunity to build off weekday business, such as Sunday and Monday. This can be done by focusing on the very people who work this business – bartenders, servers and others in the service industry.
Like many other important holidays, restaurant planning for marketing promotions and programs should not overlook the beginning of the Lunar calendar. It is important to note that a major portion of the world’s population in Asian countries, such as China, Japan, Korea and Vietnam, will ring in the start of the New Year on January 23rd.
Many night club management owners and operators know that violence and bad public relations can be a death knell and fast end to a successful bar and entertainment venue. Getting a reputation that your club is unsafe or that the management is not sensitive and forthright will quickly snow ball into customers going elsewhere, not to mention a few lawsuits along the way.
Part of successful bar and entertainment venues says this night club consultant includes making the day before a holiday, which is often a dead time, pop with excitement. Black Wednesday, the day before Thanksgiving and aptly named like the Friday shopping day afterwards, is the new kid on the block for promotion ideas.
The effective use of Facebook and Twitter by bar and nightclub management is crucial to insuring your message appears often and is also timely. Getting “liked” and “re-tweeted” are becoming the mainstay of day to day social media marketing, especially in restaurants, bars and nightclubs.
If your engagement as a bar and nightclub consultant is to increase marketing pull, whether it be through an eco-friendly change or redirecting business via the Internet, the challenge is ever changing considering the hype both get. Then again, why reinvent the wheel so-to-speak if you can mirror what others who already have had success are doing.
Generating new business in an innovative way through texting is a solid idea when you buy a nightclub and want to add another marketing channel. Equally important is controlling wine pours that notoriously fluctuate more than mixed drinks and draft beer. Check out these ideas for your bar and club investment to promote sales and cut costs:
This weekly overview is about using simple promotions and adding pay-offs where appropriate as part of your every day nightclub management services. Any venue that is going to be successful in the bar, night club and food and beverage industry requires a steady stream of different happenings. Increased sales include an ongoing calendar of events, whether its bartender contests, specialty drink giveaways or bringing together a favorite charity, celebrity and local patrons to help each other by way of a sweepstakes. Here are a few sources with ideas to consider for your operation:
Here is this week’s nightclub consultant overview of what is going on in the bar, night club and food and beverage industry. This recap covers the importance of both online and mobile sales and marketing programs. If you don’t promote your drink specials, events and marketing calendars using Twitter, Mobile Phone Applications, Facebook, E-mail and Blogs in conjunction with one another, you’re probably missing a lot of consistent, free exposure. Here’s why and two sources for ideas to incorporate into your operation: